"E-Commerce"

Magento 2 Swatch Image Guide: How to Create, Manage & Import Color Swatches

June 9, 2025 - E-Commerce, Magento 2

Magento 2 swatch image functionality is crucial in creating a visually engaging shopping experience, especially for configurable products. Whether you’re showcasing different colors, textures, or patterns, Magento 2 swatches allow you to present product variations in an intuitive, customer-friendly way. However, many merchants struggle with managing and importing these swatches effectively, which can lead to poor product presentation and missed sales opportunities.

In this guide, we’ll walk you through everything you need to know about Magento swatches — including how to create color swatches, configure swatch image sizes, retrieve swatch image URLs, and most importantly, how to import Magento 2 swatch images using a streamlined, automated process. You will learn how to prepare your CSV files, map the necessary attributes, and avoid common pitfalls that come with importing swatches.

By the end of this article, you’ll be able to manage and import Magento swatches like a pro, giving your storefront the visual polish it deserves.

Magento 2 Product Position in Category: Import, Export & Visual Sorting Explained

June 5, 2025 - E-Commerce, Magento 2

Illustrative image for the magento 2 product position in category guide with emojis, magento logo, and text on orange background

Today, we’d like to introduce you to the Magento 2 product positions in categories. You will learn what a product position in a category means and how to import this data to Magento 2. Unfortunately, the default Magento 2 import and export tools don’t offer a way to manage this information, forcing you to manually reorder items within each category, which can be time-consuming and error-prone, especially with large catalogs.

That’s where the Improved Import & Export extension steps in. It solves this limitation by letting you import and export product positions across categories using familiar file formats like CSV, XML, XLSX, ODS, and JSON. With just a few steps, you can automate visual merchandising tasks and keep your store’s product display in perfect order.

In this guide, you’ll learn exactly what product position in a Magento 2 category means, how the categories_position attribute works, and how to seamlessly import or export product sorting data. We’ll also highlight the advantages of using Firebear’s Improved Import & Export extension to make this process smooth, scalable, and fully customizable.

Let’s begin by exploring the concept of the Magento 2 product position in category and why it matters for your business.

Magento 2 Categories Import & Export Guide: CSV, Product Positions, Store View-Specific Names & More

June 4, 2025 - E-Commerce, Magento 2

Illustrative image for the magento 2 categories import & export guide with emojis, magento logo, and text on orange background

Managing your Magento 2 categories import and export process efficiently is crucial for keeping your product catalog organized and your store running smoothly. However, Magento 2 doesn’t support native category import and export features, making it difficult to transfer category trees, product positions, or store view-specific category names. That’s where the Improved Import & Export extension comes in — a powerful solution that unlocks the ability to import categories to Magento 2, export them with full attributes, and even manage product positions within each category.

In this article, we’ll walk you through everything you need to know about Magento 2 export of categories and the corresponding import workflows. You’ll learn how to transfer your entire category structure via CSV, configure advanced attributes, map data from external platforms, and streamline the import of product positions within categories. We’ll also show you how to manage category transfers per multiple store views — all with the help of a reliable automation tool. Whether you’re performing your first Magento import categories operation or looking to optimize bulk updates across stores, this guide has you covered. Let’s dive in.

The Most Advanced Magento 2 Configurable Product Setup Guide in 2025: From Definition & Creation to Optimization & Import

June 3, 2025 - E-Commerce, Magento 2

a gif image showing how a Magento 2 configurable product works on a product page: the selection of each new color swatch leads to the change of a product image

Magento 2 configurable products are essential building blocks for modern e-commerce stores, especially when you need to offer product variations like size, color, or material under a single parent product. Unlike simple products, configurable products provide a streamlined and user-friendly shopping experience while simplifying catalog management for store owners.

In this comprehensive guide, we’ll explain what a Magento 2 configurable product is, how it functions within your store, and why it’s a preferred option for merchants managing variant-rich inventories. You’ll learn how to create a configurable product in Magento 2 step by step, including key configuration settings, attribute setup, and product association.

We’ll also walk you through Magento 2 tier price configuration for configurable products, setting default options, and optimizing the frontend display. On top of that, we cover the crucial topic of importing configurable products into Magento 2 — both via built-in tools and using advanced solutions like Firebear’s Improved Import & Export extension for automated and flexible product data transfers.

Whether you’re launching your first configurable product or looking to optimize a large Magento 2 catalog, this guide has you covered with best practices, workarounds, and powerful automation tips.

Magento 2 Mass Product Update: How to Bulk Upload, Update & Import Product Price, Quantity & Other Data

June 2, 2025 - E-Commerce, Import / Export Cookbook, Magento 2, Our extensions

Illustrative image for the magento 2 mass product update guide with emojis, magento logo, and text on orange background

Keeping your product catalog accurate and competitive often requires frequent changes, and a Magento 2 mass product update is the fastest way to get it done. Whether you’re adjusting prices for a sale, updating inventory after a stock delivery, or syncing with supplier data, manual edits just don’t scale. That’s why smart store owners turn to automated solutions to perform bulk product updates in Magento efficiently and reliably.

In this guide, we’ll walk you through how to update Magento 2 product prices and quantities in mass using the powerful Improved Import & Export extension. You’ll learn the difference between Magento bulk product upload and Magento bulk product update, how to avoid common CSV import pitfalls, and how to schedule recurring inventory updates. From increasing accuracy to saving hours of manual work, we’ll show you how to transform your Magento product upload process into a streamlined, automated workflow.

Let’s dive into how to perform a Magento 2 mass stock and price update — quickly, easily, and at scale.

Magento 2 Bulk Price Update via Import: Automate Product Price Changes Easily

May 29, 2025 - E-Commerce, Magento 2

Illustrative image for the Magento 2 Bulk Price Update via Import guide with emojis, magento logo, and text on orange background

Magento 2 bulk price update is an essential feature for store owners managing large product catalogs and frequently changing prices. Whether you’re reacting to supplier price hikes, seasonal promotions, or market demand, adjusting product prices one by one is simply not scalable.

Unfortunately, Magento’s default import tools don’t support flexible mass price updates out of the box, especially if you want to increase all product prices in a category by a fixed amount or percentage. That’s where advanced import solutions come in.

In this article, we’ll show you how to update product prices in Magento 2 using import, not just with raw numbers, but with dynamic price rules and smart conditions. With the help of the Improved Import & Export extension, you can automate Magento 2 mass price updates, save hours of manual work, and avoid costly mistakes.

Complete Magento 2 Tax Configuration Guide: Add, Import & Export Tax Classes and Rules

May 28, 2025 - E-Commerce, Magento 2

Illustrative image for the Magento 2 Tax Configuration guide with emojis, magento logo, and text on orange background

Configuring taxes correctly in Magento 2 is critical for maintaining compliance, building customer trust, and ensuring accurate pricing across your store. In this comprehensive guide to Magento 2 tax configuration, we’ll walk you through everything you need to know — from setting up tax classes and tax rules to leveraging automation for importing and exporting tax data.

You’ll discover how the Estimate Shipping and Tax feature works in Magento 2 and how it affects the shopping experience. We’ll also explain how to add new tax classes for products and shipping, configure Magento 2 tax rules, and ensure your tax calculation settings are accurate for any region or customer group.

Beyond manual setup, we’ll show you how to import and export Magento 2 tax rates using a properly structured CSV file — a must for multi-store setups, regional tax updates, or migrating from Magento 1. To help streamline this process, we’ll introduce a powerful third-party extension that automates tax class imports, improves flexibility, and reduces configuration errors.

Whether you’re launching a new store or optimizing an existing one, this guide will give you the tools to handle Magento tax calculation confidently and efficiently.

Magento 2 Downloadable Product Guide: Complete Setup and Import Explained

May 27, 2025 - E-Commerce, Magento 2, Our extensions

screenshot of a magento 2 downloadable product page with LifeLong Fitness IV - video instructions, routines, and exercises

Looking to sell digital goods like eBooks, music, software, or licenses? Then understanding the Magento 2 downloadable product is a must. This guide dives deep into everything you need to know about this powerful product type in Magento 2 — from its definition and setup to storefront behavior and automated import processes.

You’ll learn what a downloadable product in Magento 2 is, how it compares to virtual products and other product types, and how to configure it with downloadable links and samples. We’ll also walk you through creating and managing Magento downloadable products step-by-step — no technical background needed. Plus, we’ll show you how to import Magento 2 downloadable products efficiently using CSV files and enhanced import tools.

Whether you’re launching your first digital product or optimizing a complex catalog, this comprehensive guide will help you make the most of Magento 2 downloadable products. Let’s get started.

Virtual Product in Magento 2: Complete Guide to Setup, Shipping & Import

May 26, 2025 - E-Commerce, Magento 2, Our extensions

screenshot of a virtual product page on a magento 2 website

In the ever-evolving world of e-commerce, not every product needs a box, a barcode, or a shipping label. Some of the most powerful offerings — think services, subscriptions, or warranties — exist purely in digital form. That’s where the virtual product in Magento 2 comes into play.

Unlike physical or downloadable products, Magento 2 virtual products don’t require shipping, packaging, or even a download link. They’re weightless, dimensionless, and ideal for selling non-tangible goods like online consultations, extended warranties, or memberships. Whether you’re running a service-based business or offering add-ons to physical items, virtual products are an essential part of the Magento 2 ecosystem.

In this comprehensive guide, we’ll walk you through everything you need to know about working with Magento virtual products. You’ll learn what a virtual product is, how to set it up, and how it behaves on the storefront. We’ll also show you how to import and export virtual products in Magento 2 using CSV files, helping you scale faster and manage your catalog more efficiently.
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Introduction to Stathubs – Centralized eCommerce Analytics Dashboard

May 19, 2025 - E-Commerce

StatHubs mobile dashboard showing store analytics, ad platform integrations, and multi-shop insights

In today’s digital marketplace, where ecommerce brands juggle multiple tools for analytics, ads, and platform management, StatHubs arrives as a much-needed game-changer. With seamless integration across major ecommerce systems and ad platforms, StatHubs centralizes performance data into one powerful, real-time dashboard. The result? Businesses finally get the clarity they need to make data-driven decisions without the friction of platform switching. Whether you run a single-brand store or oversee a network of online shops, StatHubs helps you unlock insights across sales, marketing, and analytics in ways that drive real, measurable growth.

Managing an online store means juggling data from sales platforms and marketing channels. Traditionally, merchants must check separate reports in Shopware, Shopify, Magento or Google Analytics, making it hard to get a unified view of performance. As Firebear’s analytics guide notes, “eCommerce analytics is the procedure of collecting data for your online store in order to make data-driven decisions and boost online sales” However, this data often ends up scattered across tools, so teams only see “one piece of the larger puzzle”. Stathubs solves this by acting as a single analytics dashboard that consolidates sales, orders, traffic, and ad campaigns from all channels.

StatHubs’ core value is giving merchants a full 360-degree view of their business in real time. Instead of logging into multiple platforms, store owners, agencies, and marketers log into Stathubs to see everything at once. This positioning sets it apart as an “eCommerce analytics dashboard tool” that simplifies decision-making. By centralizing data and alerts in one app, Stathubs helps users catch issues early, track KPIs continuously, and focus on growth strategies rather than manual data wrangling. Continue Reading